About

I build entertainment brands, creative systems, and teams across identity, motion, live-action production, and emerging creative technology.

Over more than two decades, I’ve helped build network, division, franchise, and show-level brands and creative systems for major entertainment properties. Today, I serve as Vice President of Broadcast Design within Visual Innovation Studio (VIS), part of FOX Entertainment Marketing, leading a multidisciplinary team that develops and executes those ideas across broadcast and promotional platforms.

I believe strong creative leadership is less about owning every execution and more about creating the conditions for great work to happen—setting a clear point of view, developing strong creative leaders, giving teams room to operate, and connecting creative ambition to real business needs.

More recently, I’ve been focused on how AI and automation can expand creative development and improve the way creative organizations work—from ideation and animation/VFX to feedback synthesis, production workflows, scripting, and operational analysis.

I’m most interested in work where brand, storytelling, systems thinking, and emerging technology intersect.

Areas of focus

Entertainment Branding

Creative Leadership

Brand Systems

Motion + Broadcast Design

Live-Action Production

Emerging Creative Technology

Creative Operations